MUSEUM OF ESSENTIAL EXPERIENCE & WONDER
A large scale functional system to effectively guide the flow of museum goers with style through a space built around curiosity, play and wonderment. The MEEW solid blocky type is complemented by the supporting submark’s playful energy. A flock of birds helps carry the brand seamlessly through collateral and merchandise. The result is a system designed to feel as full of wonder and delight as the museum itself.
